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Pathways to Customers Reducing Complexity in the Logistics Pipeline

Pathways to Customers Reducing Complexity in the Logistics Pipeline The fundamental weakness in traditional supplychain managementthinking is that of trying to change the behaviour of everyone involvedby exhorting them to create and maintain a shared vision and strategy.This is fruitless, particularly in global and crosscultural situations.A pragmatic, marketbased approach is needed which is repeatedly provenby practical applications and relies on identifying and accepting thediffering objectives and styles of other supply chain members, andclustering these seemingly disparate groups into their naturallogics. These can be aligned, by restructuring the organisation,to allow the natural flows to emerge and operate efficiently. Theresulting alignment of the organisation to its markets enables it toachieve nearperfect customer service. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Physical Distribution & Logistics Management Emerald Publishing

Pathways to Customers Reducing Complexity in the Logistics Pipeline

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0960-0035
DOI
10.1108/EUM0000000000398
Publisher site
See Article on Publisher Site

Abstract

The fundamental weakness in traditional supplychain managementthinking is that of trying to change the behaviour of everyone involvedby exhorting them to create and maintain a shared vision and strategy.This is fruitless, particularly in global and crosscultural situations.A pragmatic, marketbased approach is needed which is repeatedly provenby practical applications and relies on identifying and accepting thediffering objectives and styles of other supply chain members, andclustering these seemingly disparate groups into their naturallogics. These can be aligned, by restructuring the organisation,to allow the natural flows to emerge and operate efficiently. Theresulting alignment of the organisation to its markets enables it toachieve nearperfect customer service.

Journal

International Journal of Physical Distribution & Logistics ManagementEmerald Publishing

Published: Aug 1, 1991

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