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“Partnership in produce”: the J Sainsbury approach to managing the fresh produce supply chain

“Partnership in produce”: the J Sainsbury approach to managing the fresh produce supply chain Points out that consumers are turning increasingly away from specialist retailers towards supermarkets for their fresh produce requirements, and looks at how supermarket chains are responding. Notes that major retailers are starting to focus on building longer‐term relationships with key suppliers. Discusses J Sainsbury’s “Partnership in produce” agreement with ENFRU, one of the UK’s principal fruit suppliers, examining the marketing strategy behind it, the key points incorporated into the scheme and the benefits for the consumer, retailer and supplier. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Supply Chain Management: An International Journal Emerald Publishing

“Partnership in produce”: the J Sainsbury approach to managing the fresh produce supply chain

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Publisher
Emerald Publishing
Copyright
none
ISSN
1359-8546
DOI
10.1108/13598549610155251
Publisher site
See Article on Publisher Site

Abstract

Points out that consumers are turning increasingly away from specialist retailers towards supermarkets for their fresh produce requirements, and looks at how supermarket chains are responding. Notes that major retailers are starting to focus on building longer‐term relationships with key suppliers. Discusses J Sainsbury’s “Partnership in produce” agreement with ENFRU, one of the UK’s principal fruit suppliers, examining the marketing strategy behind it, the key points incorporated into the scheme and the benefits for the consumer, retailer and supplier.

Journal

Supply Chain Management: An International JournalEmerald Publishing

Published: Aug 1, 1996

Keywords: Food industry; Fruit; Partnering; Retail trade; Supermarkets; Supply‐chain management

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