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Park24’s market creation and game-changing strategy: leveraging its strategic resources and capabilities

Park24’s market creation and game-changing strategy: leveraging its strategic resources and... PurposeThis paper aims to clarify how to start up and establish a new business by developing, combining and utilizing strategic resources and capabilities.Design/methodology/approachThe paper studies the case of Park24 by examining how it created a market, changed the way to compete in the market and utilized its business model effectively to enter a new business.FindingsThe paper finds that Park24 has become a leading company in its core business by developing its new development staff, its parking sites nationwide, its brand and its IT system, and that it has built a profitable business model and successfully entered the car sharing business by making good use of that business model.Originality/valueThe case study suggests that Park24 started and developed its core business by accumulating strategic resources and capabilities and establishing a profitable business model, and that it utilized this business model effectively to dominate the market shortly after entering. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Park24’s market creation and game-changing strategy: leveraging its strategic resources and capabilities

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0258-0543
DOI
10.1108/SD-03-2017-0050
Publisher site
See Article on Publisher Site

Abstract

PurposeThis paper aims to clarify how to start up and establish a new business by developing, combining and utilizing strategic resources and capabilities.Design/methodology/approachThe paper studies the case of Park24 by examining how it created a market, changed the way to compete in the market and utilized its business model effectively to enter a new business.FindingsThe paper finds that Park24 has become a leading company in its core business by developing its new development staff, its parking sites nationwide, its brand and its IT system, and that it has built a profitable business model and successfully entered the car sharing business by making good use of that business model.Originality/valueThe case study suggests that Park24 started and developed its core business by accumulating strategic resources and capabilities and establishing a profitable business model, and that it utilized this business model effectively to dominate the market shortly after entering.

Journal

Strategic DirectionEmerald Publishing

Published: Jul 10, 2017

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