Explores the reasons behind parents’ food purchases for their children, relating this to the part that advertising is alleged to play in the purchase of unhealthy food, and in particular the issue of “pester power” or the nag factor. Reports a study of 1530 families in the UK sponsored by the Food Advertising Unit, which explored the questions of whether parents know enough about healthy diets, how they react to pestering, what they think about advertising to children, and the relation of income level to attitudes. Finds that parents do have reservations about advertising to children, with most of them feeling that advertisers manipulate children; but at the same time parents accept this as a fact of life in a consumer society and still feel that they have more influence on their children than do the advertisers.
Young Consumers: Insight and Ideas for Responsible Marketers – Emerald Publishing
Published: Jun 1, 2004
Keywords: Children (age groups); United Kingdom; Parents; Food; Advertising
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera