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PanEuropean advertising dream or reality

PanEuropean advertising dream or reality Much has already been said and written about the future of Pan European advertising, a review of which clearly indicates the existence of two camps among the affected parties. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

PanEuropean advertising dream or reality

Keen, Karen; Hellebosch, Lucienne
Management Research News , Volume 14 (4/5): 3 – Apr 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb028140
Publisher site
See Article on Publisher Site

Abstract

Much has already been said and written about the future of Pan European advertising, a review of which clearly indicates the existence of two camps among the affected parties.

Journal

Management Research News – Emerald Publishing

Published: Apr 1, 1991

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