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Looks at whether globalization is all its proponents claim it to be. States markets for money, goods and services are surely already becoming increasingly globalized. Posits that proprietary knowledge is crucial for creating competitive advantage — but knowledge multiplies when it is shared and developed. Reckons that there are four sources of global competitiveness: technological capacity; access to the right markets; differential between production costs at the production site and prices at the market of destination; and political will of national governments and supranational institutions to foster a climate of growth.
The Antidote – Emerald Publishing
Published: Apr 1, 2000
Keywords: Globalization; Market segmentation; Growth
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