PurposeAlternative data is a term describing the data exhaust that organizations, especially asset managers, are using to develop insights about companies to give them a trading edge. As the use of this data becomes more prevalent, it is critical that business leaders understand how this kind of data can be used against their organizations. This viewpoint articulates some of the steps they will need to take to do this.Design/methodology/approachThe methodology used in this viewpoint is a review of recent literature covering alternative data and its uses.FindingsThis paper describes the different ways in which alternative data is being used and cites surprising examples of how this can make companies vulnerable or threaten their reputation.Research limitations/implicationsAs an overview of selected examples from secondary sources, this paper is not a comprehensive treatment of the subject.Practical implicationsBy studying the issues raised in the paper, business leaders can arm themselves with insights into the use of alternative data and mitigate reputational fallout from its use against their companies.Social implicationsA better understanding of how alternative data is being used can help protect both individuals and social organizations from being treated inequitably and increase transparency in the use of large and hidden data sets.Originality/valueTo the best of the author’s knowledge, this is the first treatment of the use of alternative data from the perspective of corporate reputation.
Journal of Business Strategy – Emerald Publishing
Published: Apr 16, 2018
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera