Overcoming cultural resistance to open source innovation John Winsor, Jin Paik, Mike Tushman and Karim Lakhani John Winsor, the founder hen David Jones, the CEO of Havas Creative ad agency with 316 offices located and CEO of Open Assembly in 75 countries, acquired the small Denver-based agency Victors & Spoils in 2012, (email@example.com), his idea was to bring V&S’s revolutionary crowdsourcing approach and culture to is an Executive in Residence one of the world’s biggest advertising, digital and communications groups. His mandate to at the Laboratory for the Havas C-suite team: Adopt digital practices immediately: “I knew it would be essential Innovation Science at for Havas, if we wanted to remain relevant, to lead the way in digitizing agency practices Harvard (LISH). Jin H. Paik is and adopting open source systems and tools like the model V&S was already using,” he the Program Director and recalls. Senior Researcher at LISH (firstname.lastname@example.org). V&S was the first advertising agency built on crowdsourcing principles. It offered a digital Mike Tushman is a Professor platform model that drew its creative ideas and talent from a crowd of participants outside of Business Administration at the company who generated creative ideas for ad campaigns for
Strategy & Leadership – Emerald Publishing
Published: Nov 18, 2019
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