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Overcome the Me Too Product Syndrome

Overcome the Me Too Product Syndrome In addition to demographics and income, two traditional methods used to segment the consumer goods market, selfesteem has been revealed to be an important influence on consumers' purchasing decisions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Overcome the Me Too Product Syndrome

Kane, Chester L.
Journal of Business Strategy , Volume 10 (2): 3 – Feb 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039289
Publisher site
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Abstract

In addition to demographics and income, two traditional methods used to segment the consumer goods market, selfesteem has been revealed to be an important influence on consumers' purchasing decisions.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1989

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