The double life of Les Bridges begins when he wakes at 500 a.m. After gulping a mug of tea, he'll don a sweatsuit, plop a Detroit Tigers baseball cap on his head, and amble down the stairs of his brownstone apartment. For the next hour or so, the 55yearold executive will wander the streets of Manhattan's Lower East Side, jotting down images that catch his attention rats scampering among garbage cans a blearyeyed customer at a Kinko's Copy Shop a man smoking crack on Avenue A.
Journal of Business Strategy – Emerald Publishing
Published: Jan 1, 1994
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