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Organizational Homoeostasis A Role for Internal Marketing

Organizational Homoeostasis A Role for Internal Marketing Describes organizationalorganismic parallels in the context of thenatural need for internal marketing. The need for internalmarketing, especially within service organizations, is commonlyrecognized, but its implementation is considerably more difficult thanits planning. Attitude barriers unreceptiveness to marketingphilosophy may exist even in the higher levels of management, wherethey are potentially more difficult to change, yet changing them willhave the greatest effect on the organization. Suggests that one strongargument which could be used is the organismic metaphor, which drawsparallels between organizations and organisms. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

Organizational Homoeostasis A Role for Internal Marketing

Management Decision , Volume 30 (2) – Feb 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0025-1747
DOI
10.1108/00251749210011133
Publisher site
See Article on Publisher Site

Abstract

Describes organizationalorganismic parallels in the context of thenatural need for internal marketing. The need for internalmarketing, especially within service organizations, is commonlyrecognized, but its implementation is considerably more difficult thanits planning. Attitude barriers unreceptiveness to marketingphilosophy may exist even in the higher levels of management, wherethey are potentially more difficult to change, yet changing them willhave the greatest effect on the organization. Suggests that one strongargument which could be used is the organismic metaphor, which drawsparallels between organizations and organisms.

Journal

Management DecisionEmerald Publishing

Published: Feb 1, 1992

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