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S. Denning (2018)
The role of the C-suite in Agile transformation: the case of AmazonStrategy & Leadership
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context.FindingsStrategic and operational agility enables companies to increase competitiveness and boost capacity for growth. Becoming more agile has been a critical factor in the ongoing success of online retailing giant Amazon. Senior executive support for experimentation and autonomy, together with a strong focus on future planning, makes the firm better positioned than rivals to innovate and enter new business areas.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Strategic Direction – Emerald Publishing
Published: May 21, 2019
Keywords: CEOs; Amazon; Strategic agility; Operational agility
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