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Organic milk: attitudes and consumption patterns

Organic milk: attitudes and consumption patterns This article considers consumer attitudes and motivation towards organic food, and milk specifically. This is then linked to the resulting purchase behaviour. Based on a combination of secondary and primary research, the results indicate the dynamics between these concepts. The resulting discussion highlights the importance of the associated internal and external factors within this area, and their impact for marketing managers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Organic milk: attitudes and consumption patterns

British Food Journal , Volume 104 (7): 17 – Aug 1, 2002

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Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700210434570
Publisher site
See Article on Publisher Site

Abstract

This article considers consumer attitudes and motivation towards organic food, and milk specifically. This is then linked to the resulting purchase behaviour. Based on a combination of secondary and primary research, the results indicate the dynamics between these concepts. The resulting discussion highlights the importance of the associated internal and external factors within this area, and their impact for marketing managers.

Journal

British Food JournalEmerald Publishing

Published: Aug 1, 2002

Keywords: Organic food; Milk; Consumer behaviour

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