This article considers consumer attitudes and motivation towards organic food, and milk specifically. This is then linked to the resulting purchase behaviour. Based on a combination of secondary and primary research, the results indicate the dynamics between these concepts. The resulting discussion highlights the importance of the associated internal and external factors within this area, and their impact for marketing managers.
British Food Journal – Emerald Publishing
Published: Aug 1, 2002
Keywords: Organic food; Milk; Consumer behaviour