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OPERATIONAL ASPECTS OF RETAIL FRANCHISES

OPERATIONAL ASPECTS OF RETAIL FRANCHISES Through an exploratory study, based on interviews with retailfranchisees and franchisers belonging to the British FranchiseAssociation, the operational nature of the relationship betweenfranchisee and franchiser is explored. The views of franchisees andfranchisers on the nature and level of their respective responsibilitiesthroughout the relationship are sought, and differences in perceptionsare pinpointed. The early findings suggest that, whilst apparently afranchise is an opportunity for a new entrant with no previous businessexperience, the whole process from vetting and training, through totrading, is in fact based on the assumption that the entrant is familiarwith general business practice. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

OPERATIONAL ASPECTS OF RETAIL FRANCHISES

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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559110135061
Publisher site
See Article on Publisher Site

Abstract

Through an exploratory study, based on interviews with retailfranchisees and franchisers belonging to the British FranchiseAssociation, the operational nature of the relationship betweenfranchisee and franchiser is explored. The views of franchisees andfranchisers on the nature and level of their respective responsibilitiesthroughout the relationship are sought, and differences in perceptionsare pinpointed. The early findings suggest that, whilst apparently afranchise is an opportunity for a new entrant with no previous businessexperience, the whole process from vetting and training, through totrading, is in fact based on the assumption that the entrant is familiarwith general business practice.

Journal

International Journal of Retail & Distribution Management – Emerald Publishing

Published: Feb 1, 1991

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