Only narratives can reflect the experience of objectivity: effective persuasion

Only narratives can reflect the experience of objectivity: effective persuasion Purpose – The purpose of this paper is to explore the differences between objective language and narratives and how differences affect rhetoric. Design/methodology/approach – Conceptual implications are drawn from an analysis and discussion of the literature in the fields of autopoiesis, meanings and narratives. Findings – Only narratives convey the experience of objectivity, which makes them more effective to persuade people to change than just providing “objective” data and explanatory knowledge. Originality/value – The paper discusses how the projection of meaning is not an experience but knowledge. Meaning is experienced as an empirical property of the perceived. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Organizational Change Management Emerald Publishing

Only narratives can reflect the experience of objectivity: effective persuasion

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0953-4814
DOI
10.1108/JOCM-09-2014-0167
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to explore the differences between objective language and narratives and how differences affect rhetoric. Design/methodology/approach – Conceptual implications are drawn from an analysis and discussion of the literature in the fields of autopoiesis, meanings and narratives. Findings – Only narratives convey the experience of objectivity, which makes them more effective to persuade people to change than just providing “objective” data and explanatory knowledge. Originality/value – The paper discusses how the projection of meaning is not an experience but knowledge. Meaning is experienced as an empirical property of the perceived.

Journal

Journal of Organizational Change ManagementEmerald Publishing

Published: Aug 11, 2014

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