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Online vendors' strategies for reaching the enduser FT PROFILE

Online vendors' strategies for reaching the enduser FT PROFILE This is the first of a series of articles about different host services' efforts to reach fresh users. The author has recently left the Marketing Department of British Telecom Business Information Services, which is responsible for promoting a portfolio of online databases via BT messaging services. The article places in context this year's launch of Freeway, an offline software package for assisting search of FT PROFILE. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Online Review Emerald Publishing

Online vendors' strategies for reaching the enduser FT PROFILE

Online Review , Volume 16 (3): 9 – Mar 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-314X
DOI
10.1108/eb024396
Publisher site
See Article on Publisher Site

Abstract

This is the first of a series of articles about different host services' efforts to reach fresh users. The author has recently left the Marketing Department of British Telecom Business Information Services, which is responsible for promoting a portfolio of online databases via BT messaging services. The article places in context this year's launch of Freeway, an offline software package for assisting search of FT PROFILE.

Journal

Online ReviewEmerald Publishing

Published: Mar 1, 1992

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