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Online banking in transition economies: the implementation and development of online banking systems in Romania

Online banking in transition economies: the implementation and development of online banking... Internet banking is one of the newest Internet technology applications, which promises multiple benefits both for the financial institutions and for clients. In the last five years a large number of banks have launched Web sites, offering online banking services. While the implementation and the functioning of these digital systems seem to be relatively smooth in the developed economies, the situation may be different in countries with economies in transition. The present paper investigates and analyses the present situation of online banking in Romania, and the appropriate strategies for the successful implementation and development of online banking services in the Romanian context. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Online banking in transition economies: the implementation and development of online banking systems in Romania

International Journal of Bank Marketing , Volume 20 (6): 12 – Nov 1, 2002

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Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
0265-2323
DOI
10.1108/02652320210446742
Publisher site
See Article on Publisher Site

Abstract

Internet banking is one of the newest Internet technology applications, which promises multiple benefits both for the financial institutions and for clients. In the last five years a large number of banks have launched Web sites, offering online banking services. While the implementation and the functioning of these digital systems seem to be relatively smooth in the developed economies, the situation may be different in countries with economies in transition. The present paper investigates and analyses the present situation of online banking in Romania, and the appropriate strategies for the successful implementation and development of online banking services in the Romanian context.

Journal

International Journal of Bank MarketingEmerald Publishing

Published: Nov 1, 2002

Keywords: Banking; Internet; Implementation; Strategy; Romania

References

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