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ONETOONE MARKETING DOESN'T HAVE TO BE WEBBASED

ONETOONE MARKETING DOESN'T HAVE TO BE WEBBASED The Web is ballyhooed as the greatest and best source of onetoone marketing, but bricksantimortar businesses don't have to be felt behind http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

ONETOONE MARKETING DOESN'T HAVE TO BE WEBBASED

Lapointe, Joel R.
Journal of Business Strategy , Volume 21 (3): 4 – Mar 1, 2000
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb040089
Publisher site
See Article on Publisher Site

Abstract

The Web is ballyhooed as the greatest and best source of onetoone marketing, but bricksantimortar businesses don't have to be felt behind

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 2000

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