On the nature of customer-employee relationships

On the nature of customer-employee relationships Argues that the aim of marketers should be to build positive relationships with customers. However, the nature of such relationships is unclear. Examines the one-to-one relationship between customers and individual employees and highlights key implications for managers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

On the nature of customer-employee relationships

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Publisher
Emerald Publishing
Copyright
Copyright © 2002 MCB UP Ltd. All rights reserved.
ISSN
0263-4503
DOI
10.1108/02634500210441549
Publisher site
See Article on Publisher Site

Abstract

Argues that the aim of marketers should be to build positive relationships with customers. However, the nature of such relationships is unclear. Examines the one-to-one relationship between customers and individual employees and highlights key implications for managers.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Sep 1, 2002

Keywords: Employee relations

References

  • Closeness, strength, and satisfaction; examining the nature of relationships between providers of financial services and their retail customers
    Barnes, J.G.
  • What marketers can learn from the tin man
    Dubinsky, A.J.
  • Developing buyer‐seller relationships
    Dwyer, F.R.,; Schurr, P.H; Oh, S.
  • Personalisation of services as a tool for more developed buyer‐seller interactions
    Kokko, T; Moilanen, T

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