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On‐line communities: helping them form and grow

On‐line communities: helping them form and grow The rise of e‐mail and other computer‐based communication technologies has enabled members of global organizations to collaborate and exchange information to an uprecedented degree. The term “on‐line community” (OLC), coined in the early days of computer networking, is now being applied to groups of employees with common professional goals and interests who seek to add value by extending themselves virtually. However, the performance of these corporate OLCs has not always kept pace with their lofty aspiration. To find out why, Arthur Andersen’s Next Generation Research Group, in cooperation with Anheuser‐Busch, The Mutual Group, and Shell US, studied 15 very different OLCs. Among the questions we sought to answer were: how successful are OLCs in achieving their state purpose? What distinguishes a truly successful OLC? What are some pitfalls that everyone is encountering? This article presents findings and lessons learned from our in‐depth interviews with the organizers of these virtual groups. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Knowledge Management Emerald Publishing

On‐line communities: helping them form and grow

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Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
1367-3270
DOI
10.1108/13673279910259394
Publisher site
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Abstract

The rise of e‐mail and other computer‐based communication technologies has enabled members of global organizations to collaborate and exchange information to an uprecedented degree. The term “on‐line community” (OLC), coined in the early days of computer networking, is now being applied to groups of employees with common professional goals and interests who seek to add value by extending themselves virtually. However, the performance of these corporate OLCs has not always kept pace with their lofty aspiration. To find out why, Arthur Andersen’s Next Generation Research Group, in cooperation with Anheuser‐Busch, The Mutual Group, and Shell US, studied 15 very different OLCs. Among the questions we sought to answer were: how successful are OLCs in achieving their state purpose? What distinguishes a truly successful OLC? What are some pitfalls that everyone is encountering? This article presents findings and lessons learned from our in‐depth interviews with the organizers of these virtual groups.

Journal

Journal of Knowledge Management – Emerald Publishing

Published: Mar 1, 1999

Keywords: Discussion forum; Internet; Intranet; Knowledge sharing; On‐line community; Virtual team

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