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Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups

Olympic Games host and bid city marketing: exploring issue management in the relationships among... Based on the work of Parent (2008) on mega sports events, this paper explores the relationships among events stakeholders in Olympic Games host/bid city marketing. It outlines research questions, identifies a theoretical framework to better understand Olympic city marketing, presents four essays related to issues within this framework, and provides conclusions and suggestions for future research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Sports Marketing and Sponsorship Emerald Publishing

Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups

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References (26)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1464-6668
DOI
10.1108/IJSMS-09-04-2008-B009
Publisher site
See Article on Publisher Site

Abstract

Based on the work of Parent (2008) on mega sports events, this paper explores the relationships among events stakeholders in Olympic Games host/bid city marketing. It outlines research questions, identifies a theoretical framework to better understand Olympic city marketing, presents four essays related to issues within this framework, and provides conclusions and suggestions for future research.

Journal

International Journal of Sports Marketing and SponsorshipEmerald Publishing

Published: Jul 1, 2008

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