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10.1515/9781685857615 -
10.2307/490503
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 1464-6668
- DOI
- 10.1108/IJSMS-09-04-2008-B009
- Publisher site
- See Article on Publisher Site
Abstract
Based on the work of Parent (2008) on mega sports events, this paper explores the relationships among events stakeholders in Olympic Games host/bid city marketing. It outlines research questions, identifies a theoretical framework to better understand Olympic city marketing, presents four essays related to issues within this framework, and provides conclusions and suggestions for future research.
Journal
International Journal of Sports Marketing and Sponsorship – Emerald Publishing
Published: Jul 1, 2008