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Nutrition and Technology The Development of the Market for Lite Products

Nutrition and Technology The Development of the Market for Lite Products One of the major technological changes in food products over thelast decade has been the development of lite food anddrinks. These products have become regular items of purchase andacceptance in UK diet. The principal areas of growth in thelite market have been in sugarfree drinks and low fatfoods. Whilst market growth has been stimulated by increased consumerawareness of diet and nutrition, consumers are being influenced by theimage message associated with such products rather than a strict healthmessage. Harmonisation of European food law after 1992, especially inrespect of sweeteners, offers potential opportunities for further growthin lite markets. Fat replacers are likely to provide anarea of future interest as long as concerns about the mass marketing ofsynthetic foods do not dampen the market. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Nutrition and Technology The Development of the Market for Lite Products

British Food Journal , Volume 92 (8): 9 – Aug 1, 1990

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References (4)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-070X
DOI
10.1108/EUM0000000002324
Publisher site
See Article on Publisher Site

Abstract

One of the major technological changes in food products over thelast decade has been the development of lite food anddrinks. These products have become regular items of purchase andacceptance in UK diet. The principal areas of growth in thelite market have been in sugarfree drinks and low fatfoods. Whilst market growth has been stimulated by increased consumerawareness of diet and nutrition, consumers are being influenced by theimage message associated with such products rather than a strict healthmessage. Harmonisation of European food law after 1992, especially inrespect of sweeteners, offers potential opportunities for further growthin lite markets. Fat replacers are likely to provide anarea of future interest as long as concerns about the mass marketing ofsynthetic foods do not dampen the market.

Journal

British Food JournalEmerald Publishing

Published: Aug 1, 1990

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