This paper follows a presentation made at the Public Relations World Festival in Rome on 21st June, 2003. It is based on observation of how the position of nongovernmental organisations (NGOs) has changed over time in the representation of public opinion considered as a social consensus around the common good and common interest. It discusses the impact of those changes on the position of companies in the public debate, and draws from the growth of intangible assets in companies’ book value.
Journal of Communication Management – Emerald Publishing
Published: Oct 1, 2004
Keywords: NGOs; Intangible assets; Opinion factor; Economics of opinion; Social responsibility; Ethics