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Non‐governmental organisations, ethics and corporate public relations

Non‐governmental organisations, ethics and corporate public relations This paper follows a presentation made at the Public Relations World Festival in Rome on 21st June, 2003. It is based on observation of how the position of nongovernmental organisations (NGOs) has changed over time in the representation of public opinion considered as a social consensus around the common good and common interest. It discusses the impact of those changes on the position of companies in the public debate, and draws from the growth of intangible assets in companies’ book value. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Communication Management Emerald Publishing

Non‐governmental organisations, ethics and corporate public relations

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1363-254X
DOI
10.1108/13632540410807754
Publisher site
See Article on Publisher Site

Abstract

This paper follows a presentation made at the Public Relations World Festival in Rome on 21st June, 2003. It is based on observation of how the position of nongovernmental organisations (NGOs) has changed over time in the representation of public opinion considered as a social consensus around the common good and common interest. It discusses the impact of those changes on the position of companies in the public debate, and draws from the growth of intangible assets in companies’ book value.

Journal

Journal of Communication ManagementEmerald Publishing

Published: Oct 1, 2004

Keywords: NGOs; Intangible assets; Opinion factor; Economics of opinion; Social responsibility; Ethics

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