Get 20M+ Full-Text Papers For Less Than $1.50/day. Subscribe now for You or Your Team.

Learn More →

Nikon focuses e‐learning on camera retailers Cost‐effective way of reaching large number of employees

Nikon focuses e‐learning on camera retailers Cost‐effective way of reaching large number of... Purpose – This paper aims to describe how highly visual and interactive e‐learning, which demonstrates the features and benefits of Nikon cameras, is being used to train the employees of such major retailers as Jessops, Comet, Currys and Dixons. Design/methodology/approach – The paper explains the reasons for the training, the form it takes and the results it has achieved. Findings – The paper details how Nikon teamed up with e‐learning specialist Kineo to design the training, which includes modules on: basic photography, including the use of cameras and the different types of picture people can take; the different camera ranges offered by Nikon, including a knowledge‐checking quiz to reinforce the learning; and the Nikon range of lenses. Practical implications – The paper explains that a quiz, the Nikon product challenge, complements the e‐learning, in which store staff can pit their Nikon camera knowledge against that of their colleagues and other staff throughout the UK. Social implications – The paper highlights the benefits of e‐learning in the current economic climate, especially in the retail industry where releasing staff for traditional training is becoming increasingly difficult. Originality/value – The paper reveals how being able to provide an online training facility to the distribution channel, without the need to take staff out of the workplace, offers the chance of competitive advantage. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Human Resource Management International Digest Emerald Publishing

Nikon focuses e‐learning on camera retailers Cost‐effective way of reaching large number of employees

Human Resource Management International Digest , Volume 19 (6): 3 – Aug 30, 2011

Loading next page...
 
/lp/emerald-publishing/nikon-focuses-e-learning-on-camera-retailers-cost-effective-way-of-ahdTTQZXsA

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0967-0734
DOI
10.1108/09670731111163482
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to describe how highly visual and interactive e‐learning, which demonstrates the features and benefits of Nikon cameras, is being used to train the employees of such major retailers as Jessops, Comet, Currys and Dixons. Design/methodology/approach – The paper explains the reasons for the training, the form it takes and the results it has achieved. Findings – The paper details how Nikon teamed up with e‐learning specialist Kineo to design the training, which includes modules on: basic photography, including the use of cameras and the different types of picture people can take; the different camera ranges offered by Nikon, including a knowledge‐checking quiz to reinforce the learning; and the Nikon range of lenses. Practical implications – The paper explains that a quiz, the Nikon product challenge, complements the e‐learning, in which store staff can pit their Nikon camera knowledge against that of their colleagues and other staff throughout the UK. Social implications – The paper highlights the benefits of e‐learning in the current economic climate, especially in the retail industry where releasing staff for traditional training is becoming increasingly difficult. Originality/value – The paper reveals how being able to provide an online training facility to the distribution channel, without the need to take staff out of the workplace, offers the chance of competitive advantage.

Journal

Human Resource Management International DigestEmerald Publishing

Published: Aug 30, 2011

Keywords: Retailers; Computer based learning; Design; United Kingdom

There are no references for this article.