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New Style Product Development

New Style Product Development The distinguishing feature of new style product development is thatit allows companies to achieve new sales growth even in markets whichmany suppliers regard as mature. Success is achieved by using marketingskills to focus technical skills. Discusses the operational requirementsfor making the approach work in large organizations, drawing on examplesof new style product development in American, Japanese and Britishcompanies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

New Style Product Development

Johne, Axel
Management Decision , Volume 30 (2) – Feb 1, 1992
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References (4)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0025-1747
DOI
10.1108/00251749210011142
Publisher site
See Article on Publisher Site

Abstract

The distinguishing feature of new style product development is thatit allows companies to achieve new sales growth even in markets whichmany suppliers regard as mature. Success is achieved by using marketingskills to focus technical skills. Discusses the operational requirementsfor making the approach work in large organizations, drawing on examplesof new style product development in American, Japanese and Britishcompanies.

Journal

Management Decision – Emerald Publishing

Published: Feb 1, 1992

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