New qualitative research methodologies in management

New qualitative research methodologies in management Purpose – The purpose of this paper is to deliver an introduction to the Special Issue on new qualitative research methodologies in management. Design/methodology/approach – The reasons of interest for the object of this Special Issue are explained through the discussion of a selected literature. Technological and sociological changes are considered as a source of new problem and new opportunities for management and management research. The traditional methods are put under strain by these changes and epistemological implications are considered. Findings – New qualitative methodologies analyzed in the Special Issue are characterized by drivers including hybridization with others methods, both qualitative and quantitative. New methods can contribute to reduce distance between researcher's and practitioner's context. Originality/value – A frame to analyze the new qualitative management research through the papers published in the Special Issue. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

New qualitative research methodologies in management

Management Decision, Volume 52 (4): 13 – May 13, 2014

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Publisher
Emerald Publishing
Copyright
Copyright © 2014 Emerald Group Publishing Limited. All rights reserved.
ISSN
0025-1747
DOI
10.1108/MD-11-2013-0592
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to deliver an introduction to the Special Issue on new qualitative research methodologies in management. Design/methodology/approach – The reasons of interest for the object of this Special Issue are explained through the discussion of a selected literature. Technological and sociological changes are considered as a source of new problem and new opportunities for management and management research. The traditional methods are put under strain by these changes and epistemological implications are considered. Findings – New qualitative methodologies analyzed in the Special Issue are characterized by drivers including hybridization with others methods, both qualitative and quantitative. New methods can contribute to reduce distance between researcher's and practitioner's context. Originality/value – A frame to analyze the new qualitative management research through the papers published in the Special Issue.

Journal

Management DecisionEmerald Publishing

Published: May 13, 2014

Keywords: Qualitative methods; Management research; Hybrid methods; Researcher's creativity

References

  • Videography in marketing and consumer research
    Belk, R.W.; Kozinets, R.V.
  • The power of qualitative research in the era of social media
    Branthwaite, A.; Patterson, S.
  • Benefits and challenges of multiple methods research in marketing
    Davis, D.F.; Golicic, S.L.; Boerstler, C.N.
  • Systematic combining: an abductive approach to case research
    Dubois, A.; Gadde, L.‐E.
  • Developing the researcher‐manager interface in the case analysis process
    Guercini, S.
  • Qualitative research in management: addressing complexity, context and persona
    Gummesson, E.
  • Mixed methods designs in marketing research
    Harrison, R.L.; Reilly, T.M.
  • Review of data, text and web mining software
    Zhang, Q.; Segall, R.S.

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