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New profiles of affluence marketing to the rich in the 1990s

New profiles of affluence marketing to the rich in the 1990s By the year 2000 the Henley Centre forecast that whilst Britain in aggregate will have a third more spending power than it currently possesses, the upper quintile in the population will experience almost a 50 increase in their real standard of living. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

New profiles of affluence marketing to the rich in the 1990s

Management Research News , Volume 14 (4/5): 2 – Apr 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb028142
Publisher site
See Article on Publisher Site

Abstract

By the year 2000 the Henley Centre forecast that whilst Britain in aggregate will have a third more spending power than it currently possesses, the upper quintile in the population will experience almost a 50 increase in their real standard of living.

Journal

Management Research NewsEmerald Publishing

Published: Apr 1, 1991

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