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Takes a company study approach examining a division of 3M, focusingon the development and commercialization of various new technologies andnew products. Describes the use of CrossFunctional Teams in thedevelopment process, which itself is considered as consisting of fourkey stages, which are examined in detail. Concludes that constant reviewof procedures and processes is necessary in order to improve productdevelopment in industrial markets, while noting that other techniquesmay be more appropriate for businesses in different sectors.
Journal of Business & Industrial Marketing – Emerald Publishing
Published: Jan 1, 1990
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