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New Products from New Technologies

New Products from New Technologies Takes a company study approach examining a division of 3M, focusingon the development and commercialization of various new technologies andnew products. Describes the use of CrossFunctional Teams in thedevelopment process, which itself is considered as consisting of fourkey stages, which are examined in detail. Concludes that constant reviewof procedures and processes is necessary in order to improve productdevelopment in industrial markets, while noting that other techniquesmay be more appropriate for businesses in different sectors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

New Products from New Technologies

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0885-8624
DOI
10.1108/EUM0000000002739
Publisher site
See Article on Publisher Site

Abstract

Takes a company study approach examining a division of 3M, focusingon the development and commercialization of various new technologies andnew products. Describes the use of CrossFunctional Teams in thedevelopment process, which itself is considered as consisting of fourkey stages, which are examined in detail. Concludes that constant reviewof procedures and processes is necessary in order to improve productdevelopment in industrial markets, while noting that other techniquesmay be more appropriate for businesses in different sectors.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Jan 1, 1990

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