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New product introduction delays in the computer industry

New product introduction delays in the computer industry In the 1980s, quality was the competitive priority that won orders in the marketplace. More recently, time-based competition has emerged as the winning strategy, especially in fast-cycle industries. Being the first to introduce a product into the market can bring significant benefits like higher price premiums or greater market share. Conversely, delaying the introduction of new products can lead to fearful consequences such as lower market share, lower margins, or the loss of customer goodwill. This paper reports on the reasons for delays in the introduction of new products in the computer industry. The analysis of the data suggests that quality should be built into the new product development process as a first step to accelerate the market introduction. The use of quality function deployment is suggested as a useful tool for reengineering the new product development process. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management & Data Systems Emerald Publishing

New product introduction delays in the computer industry

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0263-5577
DOI
10.1108/02635570010291775
Publisher site
See Article on Publisher Site

Abstract

In the 1980s, quality was the competitive priority that won orders in the marketplace. More recently, time-based competition has emerged as the winning strategy, especially in fast-cycle industries. Being the first to introduce a product into the market can bring significant benefits like higher price premiums or greater market share. Conversely, delaying the introduction of new products can lead to fearful consequences such as lower market share, lower margins, or the loss of customer goodwill. This paper reports on the reasons for delays in the introduction of new products in the computer industry. The analysis of the data suggests that quality should be built into the new product development process as a first step to accelerate the market introduction. The use of quality function deployment is suggested as a useful tool for reengineering the new product development process.

Journal

Industrial Management & Data Systems – Emerald Publishing

Published: Jun 1, 2000

Keywords: New product development; Scheduling; Competition; Computer industry

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