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Details a study in five European countries on the market fornutritionally modified foods, particularly new balanced products. Theseare defined, and the major themes of reduction, substitutes, additionsand free from are considered. The impact of trends onconsumers, by country and region, and by typology are discussed.Practical consequences for production structures, marketing anddistribution channels, and commercial and institutional catering areexamined. Some marketing requirements and laws are suggested.
British Food Journal – Emerald Publishing
Published: Jul 1, 1990
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