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New product development

New product development How does a food manufacturer devise a new product which fills a consumer need And, having made the new product to his own specification, how does he persuade the consumer to buy and continue buying it Rita Exner of Cadbury Typhoo explains http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Nutrition & Food Science Emerald Publishing

New product development

Nutrition & Food Science , Volume 82 (3): 3 – Mar 1, 1982

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0034-6659
DOI
10.1108/eb058893
Publisher site
See Article on Publisher Site

Abstract

How does a food manufacturer devise a new product which fills a consumer need And, having made the new product to his own specification, how does he persuade the consumer to buy and continue buying it Rita Exner of Cadbury Typhoo explains

Journal

Nutrition & Food ScienceEmerald Publishing

Published: Mar 1, 1982

There are no references for this article.