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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0007-070X
- DOI
- 10.1108/00070709210012731
- Publisher site
- See Article on Publisher Site
Abstract
The current structure of the EC dairy industry will change over thenext ten years. The small number of extremely powerful internationalplayers who concentrate on highvalue, highmargin products willcapitalize on their scale and marketing skills to attain a dominantposition within the global market. The smaller nationally orientedconcerns which have led a somewhat protected existence so far, will beforced to react as foreign competition increases. Predicts thatconcentration, specialization and targeted consumer marketing will beamong the key factors of success for the European dairy industry in theyear 2000. By then the industry structure will be split into three tierscomprising national, international and global companies. Only the mostdynamic national businesses who adapt to the new market demands willsurvive. The losers will be those who do not understand the market, addlittle value to their basic products and who fail to anticipate andreact to change.
Journal
British Food Journal – Emerald Publishing
Published: May 1, 1992