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New Marketing Mix Stresses Service

New Marketing Mix Stresses Service The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

New Marketing Mix Stresses Service

Journal of Business Strategy , Volume 12 (2): 4 – Feb 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039402
Publisher site
See Article on Publisher Site

Abstract

The seven Ps of service management include some nontraditional ingredients to help formulate marketing strategy. Two examples illustrate how competitive advantage can be won or lost based on applying or ignoring the seven Ps.

Journal

Journal of Business StrategyEmerald Publishing

Published: Feb 1, 1991

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