New Directions for the Licensed Trade A Structural Analysis

New Directions for the Licensed Trade A Structural Analysis This paper evaluates the competitive environment of the licensed trade sector of the leisure industry. Porter's model for structural analysis is used to identify the competitive forces affecting the industry and as a framework for making some predictions as to the new directions likely to be facing the industry in the future. The five industry forces threat of new entrants, power of suppliers, power of buyers, substitute products and competitive rivalry are discussed with relation to the current competitive environment. From this, the major new directions for the licensed trade are presented and their potential impact on industry competition discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

New Directions for the Licensed Trade A Structural Analysis

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008649
Publisher site
See Article on Publisher Site

Abstract

This paper evaluates the competitive environment of the licensed trade sector of the leisure industry. Porter's model for structural analysis is used to identify the competitive forces affecting the industry and as a framework for making some predictions as to the new directions likely to be facing the industry in the future. The five industry forces threat of new entrants, power of suppliers, power of buyers, substitute products and competitive rivalry are discussed with relation to the current competitive environment. From this, the major new directions for the licensed trade are presented and their potential impact on industry competition discussed.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Jan 1, 1996

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