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Neighbours fight off “Third World” label India's Tata and China's Lenovo help spread the global word

Neighbours fight off “Third World” label India's Tata and China's Lenovo help spread the global word Purpose – The paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research. Design/methodology/approach: – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The paper reveals that time was when “Made in China” labels on some goods sold in the west were a euphemism for “Cheap, badly‐made rubbish”. These days such attitudes reveal a somewhat blinkered attitude towards emerging economies which have come a long way in a relatively short time – and are forging ahead even faster. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Neighbours fight off “Third World” label India's Tata and China's Lenovo help spread the global word

Strategic Direction , Volume 24 (8): 3 – Jun 20, 2008
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References (3)

Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540810884575
Publisher site
See Article on Publisher Site

Abstract

Purpose – The paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research. Design/methodology/approach: – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The paper reveals that time was when “Made in China” labels on some goods sold in the west were a euphemism for “Cheap, badly‐made rubbish”. These days such attitudes reveal a somewhat blinkered attitude towards emerging economies which have come a long way in a relatively short time – and are forging ahead even faster. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Journal

Strategic Direction – Emerald Publishing

Published: Jun 20, 2008

Keywords: Brand management; China; Consumer behavior; Corporate strategy; India

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