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Neighbourhood identities and household location choice: estate agents' perspectives

Neighbourhood identities and household location choice: estate agents' perspectives Purpose – Previous research suggests that household location choice is determined by factors, such as affordability, family life cycle, distance from work and accessibility to the city centre. The purpose of this paper is to understand other psychological factors that may influence this decision, and specifically the effects of self identity and neighbourhood identity. Design/methodology/approach – A qualitative methodology using an interpretive approach is adopted, seeking to understand the complex nature of reality. In‐depth interviews were carried out with eight experienced real estate agents working in two affluent suburbs close to Auckland's central business district in New Zealand. Findings – Findings suggest that, subject to factors such as affordability and availability of appropriate accommodation, individual identity and suburb identity play an important role in determining neighbourhood choice. In addition to these findings, the paper proposes a conceptual model of the construction and manifestation of suburb identity incorporating both the results of the study and an understanding of the extant literature. Research limitations/implications – The study is not an attempt to generalise its results and therefore further research into neighbourhood branding and how it links to suburb choice is recommended Social implications – The study also adds a further behavioural dimension to the understanding of a collective interpretation of cities. Since part of the unique character of a city is reflected through its residents, planners need to understand what attracts different types of people to a city. Originality/value – Whilst preliminary, the implications of this study emphasise the importance for valuers and real estate agents of understanding the type of people who are attracted to particular neighbourhoods, how these individuals perceive themselves and why they are attracted to specific locations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Place Management and Development Emerald Publishing

Neighbourhood identities and household location choice: estate agents' perspectives

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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1753-8335
DOI
10.1108/17538331111176066
Publisher site
See Article on Publisher Site

Abstract

Purpose – Previous research suggests that household location choice is determined by factors, such as affordability, family life cycle, distance from work and accessibility to the city centre. The purpose of this paper is to understand other psychological factors that may influence this decision, and specifically the effects of self identity and neighbourhood identity. Design/methodology/approach – A qualitative methodology using an interpretive approach is adopted, seeking to understand the complex nature of reality. In‐depth interviews were carried out with eight experienced real estate agents working in two affluent suburbs close to Auckland's central business district in New Zealand. Findings – Findings suggest that, subject to factors such as affordability and availability of appropriate accommodation, individual identity and suburb identity play an important role in determining neighbourhood choice. In addition to these findings, the paper proposes a conceptual model of the construction and manifestation of suburb identity incorporating both the results of the study and an understanding of the extant literature. Research limitations/implications – The study is not an attempt to generalise its results and therefore further research into neighbourhood branding and how it links to suburb choice is recommended Social implications – The study also adds a further behavioural dimension to the understanding of a collective interpretation of cities. Since part of the unique character of a city is reflected through its residents, planners need to understand what attracts different types of people to a city. Originality/value – Whilst preliminary, the implications of this study emphasise the importance for valuers and real estate agents of understanding the type of people who are attracted to particular neighbourhoods, how these individuals perceive themselves and why they are attracted to specific locations.

Journal

Journal of Place Management and DevelopmentEmerald Publishing

Published: Oct 11, 2011

Keywords: New Zealand; Residential property; Residential areas; Consumer behaviour; Suburb identity; Personal identity; Neighbourhood choice

References