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NEGBI – introducing new systems in the telecom market

NEGBI – introducing new systems in the telecom market NEGBI is a large company that has telecommunication, coordinated by NEGBI PN, as one of its core competences. NEGBI PN had a strong market position based on supplying its high‐quality switch, the complex device that connects senders and receivers in telecommunication networks. Changes over the past 20 years meant that many state‐owned companies were privatized, forcing telecom suppliers to develop more competitive products. Technological innovations strongly increased the complexity in the market. These factors created a challenge for billing technology to master highly complex tasks. NEGBI PN decided to enter this market, due to its particularly high growth rates. Selling the systems was directed to local branch offices in 96 countries. Large turnover was expected because of the opportunity to reach potential customers world‐wide. The challenge for NEGBI PN was to introduce their billing solutions with a solid marketing strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

NEGBI – introducing new systems in the telecom market

Journal of Business & Industrial Marketing , Volume 19 (5): 7 – Aug 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0885-8624
DOI
10.1108/08858620410549956
Publisher site
See Article on Publisher Site

Abstract

NEGBI is a large company that has telecommunication, coordinated by NEGBI PN, as one of its core competences. NEGBI PN had a strong market position based on supplying its high‐quality switch, the complex device that connects senders and receivers in telecommunication networks. Changes over the past 20 years meant that many state‐owned companies were privatized, forcing telecom suppliers to develop more competitive products. Technological innovations strongly increased the complexity in the market. These factors created a challenge for billing technology to master highly complex tasks. NEGBI PN decided to enter this market, due to its particularly high growth rates. Selling the systems was directed to local branch offices in 96 countries. Large turnover was expected because of the opportunity to reach potential customers world‐wide. The challenge for NEGBI PN was to introduce their billing solutions with a solid marketing strategy.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Aug 1, 2004

Keywords: Communication technologies; Market entry; Globalization; Financial restructuring; Sales force

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