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Multinationals and emerging markets

Multinationals and emerging markets Purpose – There is an increased interest in research and explanation for emerging markets and multinational corporations (MNCs). This paper aims to study emerging markets and MNCs. Design/methodology/approach – The paper takes help of existing literature and industry examples. Findings – The success record of MNCs from developed countries in emerging market has been mixed. The MNCs from emerging markets are now expanding and acquiring companies in developed countries at a rapid pace in recent years. This is reflected in the increasing number of emerging markets MNCs in the Fortune Global 500 list. Emerging market MNCs are giving tough competition to developed country MNCs in other emerging markets as well as Third World countries. The emerging market MNCs' power and impact has increased significantly and many of them have become household names across the world. Research limitations/implications – MNCs play a very important role in global business. Multinationals and emerging markets have become a popular subject of research. Practical implications – MNCs from developed countries need to understand emerging markets better. Emerging markets multinationals need to learn further in conquest for global markets. Originality/value – This paper looks at various issues involved in multinationals and emerging markets. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Strategy Series Emerald Publishing

Multinationals and emerging markets

Rajesh K. Pillania
Business Strategy Series , Volume 10 (2): 4 – Feb 27, 2009
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References (11)

Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
1751-5637
DOI
10.1108/17515630910942232
Publisher site
See Article on Publisher Site

Abstract

Purpose – There is an increased interest in research and explanation for emerging markets and multinational corporations (MNCs). This paper aims to study emerging markets and MNCs. Design/methodology/approach – The paper takes help of existing literature and industry examples. Findings – The success record of MNCs from developed countries in emerging market has been mixed. The MNCs from emerging markets are now expanding and acquiring companies in developed countries at a rapid pace in recent years. This is reflected in the increasing number of emerging markets MNCs in the Fortune Global 500 list. Emerging market MNCs are giving tough competition to developed country MNCs in other emerging markets as well as Third World countries. The emerging market MNCs' power and impact has increased significantly and many of them have become household names across the world. Research limitations/implications – MNCs play a very important role in global business. Multinationals and emerging markets have become a popular subject of research. Practical implications – MNCs from developed countries need to understand emerging markets better. Emerging markets multinationals need to learn further in conquest for global markets. Originality/value – This paper looks at various issues involved in multinationals and emerging markets.

Journal

Business Strategy Series – Emerald Publishing

Published: Feb 27, 2009

Keywords: Multinational companies; Emerging markets; Corporate strategy; India

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