Multimedia Technology, Banks and Their Customers

Multimedia Technology, Banks and Their Customers Discusses an onsite study of the integration of aninteractive video terminal into active service in aScottish bank by means of observation and interview of both users andnonusers of the terminal, the purpose of which is to develop knowledgeof the processes governing technology transfer and to identify problemareas. Presents summary recommendations arising from the study. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Multimedia Technology, Banks and Their Customers

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-2323
DOI
10.1108/02652329210012113
Publisher site
See Article on Publisher Site

Abstract

Discusses an onsite study of the integration of aninteractive video terminal into active service in aScottish bank by means of observation and interview of both users andnonusers of the terminal, the purpose of which is to develop knowledgeof the processes governing technology transfer and to identify problemareas. Presents summary recommendations arising from the study.

Journal

International Journal of Bank MarketingEmerald Publishing

Published: Feb 1, 1992

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