Multilevel Marketing What's The Catch

Multilevel Marketing What's The Catch Examines multilevel marketing in the light of the relationship between the wouldbe seller and hisher perspective downline. States that people promoting multilevel marketing praise it as an opportunity of a lifetime with no catch. Claims that there is indeed a serious catch the conventional process of promoting this socalled opportunity to friends and virtually everyone else in someone's circle of acquaintance is, for the most part, unacceptable in western society. Maintains that truly determined sellers may well make money, but most will not, capitulating rather in the face of rejection ranging from disinterest to serious disapproval and resentment of the matter having being raised at all. Shows the conventional defences raised by proponents of multilevel marketing to be seriously flawed if not quite spurious. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific Journal of Marketing and Logistics Emerald Publishing

Multilevel Marketing What's The Catch

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1355-5855
DOI
10.1108/eb010267
Publisher site
See Article on Publisher Site

Abstract

Examines multilevel marketing in the light of the relationship between the wouldbe seller and hisher perspective downline. States that people promoting multilevel marketing praise it as an opportunity of a lifetime with no catch. Claims that there is indeed a serious catch the conventional process of promoting this socalled opportunity to friends and virtually everyone else in someone's circle of acquaintance is, for the most part, unacceptable in western society. Maintains that truly determined sellers may well make money, but most will not, capitulating rather in the face of rejection ranging from disinterest to serious disapproval and resentment of the matter having being raised at all. Shows the conventional defences raised by proponents of multilevel marketing to be seriously flawed if not quite spurious.

Journal

Asia Pacific Journal of Marketing and LogisticsEmerald Publishing

Published: Jan 1, 1996

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