Multidimensional investigation of apparel retailing in India

Multidimensional investigation of apparel retailing in India Purpose – The main purposes of this paper are to perform a micro‐ and macro‐dimensional analysis, and to apply the theory of eclectic firm to understand the investment dimension in the apparel retail environment in India. Design/methodology/approach – A micro and micro analysis of the retail industry in India was conducted. Eclectic firm theory was then applied to the analysis to understand the apparel retail environment in India. Findings – The key findings of the study are that foreign retailers looking to successfully capitalize on India's impressive growth need to understand several driving attributes such as strong and distinct culture, population distribution, and local conditions, and risks that are indeed unique to India. Originality/value – This report makes a contribution towards a comprehensive understanding of the Indian apparel retail market. It is desirable for foreign retailers to acquire such knowledge in order to devise suitable strategies to enter and compete in the Indian marketplace. In addition, this study provides researchers to undertake more in‐depth analysis of the market to explore the different facets of the attractive yet complex Indian environment. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Multidimensional investigation of apparel retailing in India

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0959-0552
D.O.I.
10.1108/09590550810890920
Publisher site
See Article on Publisher Site

Abstract

Purpose – The main purposes of this paper are to perform a micro‐ and macro‐dimensional analysis, and to apply the theory of eclectic firm to understand the investment dimension in the apparel retail environment in India. Design/methodology/approach – A micro and micro analysis of the retail industry in India was conducted. Eclectic firm theory was then applied to the analysis to understand the apparel retail environment in India. Findings – The key findings of the study are that foreign retailers looking to successfully capitalize on India's impressive growth need to understand several driving attributes such as strong and distinct culture, population distribution, and local conditions, and risks that are indeed unique to India. Originality/value – This report makes a contribution towards a comprehensive understanding of the Indian apparel retail market. It is desirable for foreign retailers to acquire such knowledge in order to devise suitable strategies to enter and compete in the Indian marketplace. In addition, this study provides researchers to undertake more in‐depth analysis of the market to explore the different facets of the attractive yet complex Indian environment.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Jul 18, 2008

Keywords: India; Retailing; Clothing

References

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