Movie piracy is triggered by the release delay of new movies in various countries, especially if novelty awareness is considered an asset among peers. Therefore, novelty seeking becomes a relevant factor in the illegal downloading of movies, especially among a younger population that has a higher propensity to novelty seeking. The purpose of this paper is to study novelty seeking in the context of illegal downloading of movies among a young population. More specifically, this study will highlight the relation of novelty seeking with the frequency of illegal downloading of movies and attitudes towards piracy in general.Design/methodology/approachThe study is based on data that were obtained via survey in Lithuania. The use of SEM allowed development of a model that integrates novelty seeking with the more typical factors of digital piracy.FindingsThe study shows a relation between novelty seeking, attitudes towards piracy and the frequency of illegal downloading of movies.Originality/valueThe study shows the importance of novelty seeking in the context of movie piracy. It specifies the relation of novelty seeking with attitude and behaviour, highlighting directions for further research.
EuroMed Journal of Business – Emerald Publishing
Published: Mar 20, 2019
Keywords: Consumer behaviour; Shame; Guilt; Movie piracy; Novelty seeking