Motives and experiences of international joint venture partners in Hungary

Motives and experiences of international joint venture partners in Hungary Presents the findings of an exploratory study into the motives and experiences of British firms participating in international joint ventures in Hungary. A great deal of foreign direct investment has been taking place in Central and Eastern Europe since the early 1990s. To date, little research has been conducted on the impact of this investment. A mail study of British firms operating in Hungary was conducted. The results reveal that its stable economic environment and the potential of its market were the primary reasons why firms invested in Hungary. However, political, economic and institutional problems are being experienced by investors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

Motives and experiences of international joint venture partners in Hungary

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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
0885-8624
DOI
10.1108/08858629810213360
Publisher site
See Article on Publisher Site

Abstract

Presents the findings of an exploratory study into the motives and experiences of British firms participating in international joint ventures in Hungary. A great deal of foreign direct investment has been taking place in Central and Eastern Europe since the early 1990s. To date, little research has been conducted on the impact of this investment. A mail study of British firms operating in Hungary was conducted. The results reveal that its stable economic environment and the potential of its market were the primary reasons why firms invested in Hungary. However, political, economic and institutional problems are being experienced by investors.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Apr 1, 1998

Keywords: Business‐to‐business marketing; Foreign investment; Hungary; International trade; Joint ventures; Marketing environment

References

  • Economic prospects in Hungary: the rise of the private sector
    Hare, P.
  • Strategies for Joint Ventures
    Harrigan, K.R.
  • Assessment of mutually beneficial technology: East‐West perspective
    Tesar, G.

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