Motivations for and barriers to Internet usage: results of a national public opinion survey

Motivations for and barriers to Internet usage: results of a national public opinion survey Analyzes a national random telephone survey, carried out in October 1995, on the motivations for and barriers to Internet usage. Eight percent of the random sample reported being Internet users, while surprisingly another 8 percent reported being former users. In total, 85 percent of respondents reported having heard of the Internet. The survey showed evidence of a digital divide, Internet users being generally wealthier and more highly educated, and blacks and Hispanics disproportionately unaware of the Internet. Social and work networks appear to be important for stimulating interest in the Internet and providing users with support. As to reasons for using the Internet, socio‐personal development appears to be the key driver, while nonusers have a decidedly different set of beliefs about the Internet’s value. As to the barriers to Internet usage, even experienced users find it difficult to get started, which confirms other studies of this topic. Barriers include cost and difficulties in understanding how to use the Internet. Concludes that the results of the survey indicate that people strongly desire an easier‐to‐use Internet. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Motivations for and barriers to Internet usage: results of a national public opinion survey

Internet Research, Volume 7 (3): 19 – Sep 1, 1997

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Publisher
Emerald Publishing
Copyright
none
ISSN
1066-2243
DOI
10.1108/10662249710171814
Publisher site
See Article on Publisher Site

Abstract

Analyzes a national random telephone survey, carried out in October 1995, on the motivations for and barriers to Internet usage. Eight percent of the random sample reported being Internet users, while surprisingly another 8 percent reported being former users. In total, 85 percent of respondents reported having heard of the Internet. The survey showed evidence of a digital divide, Internet users being generally wealthier and more highly educated, and blacks and Hispanics disproportionately unaware of the Internet. Social and work networks appear to be important for stimulating interest in the Internet and providing users with support. As to reasons for using the Internet, socio‐personal development appears to be the key driver, while nonusers have a decidedly different set of beliefs about the Internet’s value. As to the barriers to Internet usage, even experienced users find it difficult to get started, which confirms other studies of this topic. Barriers include cost and difficulties in understanding how to use the Internet. Concludes that the results of the survey indicate that people strongly desire an easier‐to‐use Internet.

Journal

Internet ResearchEmerald Publishing

Published: Sep 1, 1997

Keywords: Computer networks; Demographics; Internet; USA

References

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