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More than a figure of speech

More than a figure of speech This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsEffective strategy implementation can be helped or impeded by an organization's use of metaphors and other figurative language. Firms must consider standardized or more targeted approaches to different organizational groups to metaphor usage. This is likely to impact on the capacity of such linguistic devices to determine whether employees embrace or resist the strategy being introduced.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

More than a figure of speech

Strategic Direction , Volume 35 (7): 3 – Jul 11, 2019

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References (1)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0258-0543
DOI
10.1108/sd-04-2019-0075
Publisher site
See Article on Publisher Site

Abstract

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsEffective strategy implementation can be helped or impeded by an organization's use of metaphors and other figurative language. Firms must consider standardized or more targeted approaches to different organizational groups to metaphor usage. This is likely to impact on the capacity of such linguistic devices to determine whether employees embrace or resist the strategy being introduced.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Journal

Strategic DirectionEmerald Publishing

Published: Jul 11, 2019

Keywords: Knowledge management; Strategy implementation; Metaphor analysis

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