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Modern pioneers in marketing: autobiographical sketches by leading scholars

Modern pioneers in marketing: autobiographical sketches by leading scholars PurposeThis paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research.Design/methodology/approachA brief review of the (auto)biographical tradition in marketing scholarship leads to a commentary on the four accounts in this issue.FindingsHighlights of the four portraits are presented and insights into their authors’ lives and careers are offered.Originality/valueThe authors hope this introductory article whets readers’ appetites to learn more about the four contributors whose careers and personal lives are explicated for their consumption. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Modern pioneers in marketing: autobiographical sketches by leading scholars

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1755-750X
DOI
10.1108/JHRM-01-2017-0004
Publisher site
See Article on Publisher Site

Abstract

PurposeThis paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research.Design/methodology/approachA brief review of the (auto)biographical tradition in marketing scholarship leads to a commentary on the four accounts in this issue.FindingsHighlights of the four portraits are presented and insights into their authors’ lives and careers are offered.Originality/valueThe authors hope this introductory article whets readers’ appetites to learn more about the four contributors whose careers and personal lives are explicated for their consumption.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: May 15, 2017

References

  • Michael J. Baker: reflections on a career in marketing