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Modelling the Sales Margins Required for Positive Cash Flows

Modelling the Sales Margins Required for Positive Cash Flows Many standard texts for example, see identify that business, through the marketing function, relates to the profitable satisfaction of customer needs and wants. In general, however, the concept of cash flow and contribution margins is seldom mentioned in nonfinancial texts, except in the case of strategic models such as that described by Henderson, when it tends to be utilised mainly in an abstract and historical sense rather than in a dynamic sense. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific International Journal of Marketing Emerald Publishing

Modelling the Sales Margins Required for Positive Cash Flows

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7517
DOI
10.1108/eb010226
Publisher site
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Abstract

Many standard texts for example, see identify that business, through the marketing function, relates to the profitable satisfaction of customer needs and wants. In general, however, the concept of cash flow and contribution margins is seldom mentioned in nonfinancial texts, except in the case of strategic models such as that described by Henderson, when it tends to be utilised mainly in an abstract and historical sense rather than in a dynamic sense.

Journal

Asia Pacific International Journal of Marketing – Emerald Publishing

Published: Feb 1, 1991

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