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Modelling strategic orientation dimensions and performance of small and medium enterprises

Modelling strategic orientation dimensions and performance of small and medium enterprises The purpose of this paper is to identify and rank different dimensions of strategic orientation and firm’s performance using the approach of interpretive structural modeling.Design/methodology/approachThe study uses interpretative structural modeling and the MICMAC technique to establish a hierarchical relationship among different dimensions of entrepreneurial orientation and manufacturing performance of Indian SMEs.FindingsThe final outcome of interpretative structural modeling and the MICMAC analysis revealed a relationship between the variables under study along with the categorization of all in two different categories, depending upon their driving power and dependency, which decision-makers can also use while devising their strategy to improve performance.Originality/valueTo date, to the best of the authors’ knowledge, no significant contribution about such interrelationship was reported; therefore, this study is one of its types to fill this gap. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Modelling in Management Emerald Publishing

Modelling strategic orientation dimensions and performance of small and medium enterprises

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1746-5664
DOI
10.1108/jm2-08-2018-0116
Publisher site
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Abstract

The purpose of this paper is to identify and rank different dimensions of strategic orientation and firm’s performance using the approach of interpretive structural modeling.Design/methodology/approachThe study uses interpretative structural modeling and the MICMAC technique to establish a hierarchical relationship among different dimensions of entrepreneurial orientation and manufacturing performance of Indian SMEs.FindingsThe final outcome of interpretative structural modeling and the MICMAC analysis revealed a relationship between the variables under study along with the categorization of all in two different categories, depending upon their driving power and dependency, which decision-makers can also use while devising their strategy to improve performance.Originality/valueTo date, to the best of the authors’ knowledge, no significant contribution about such interrelationship was reported; therefore, this study is one of its types to fill this gap.

Journal

Journal of Modelling in Management – Emerald Publishing

Published: Sep 18, 2019

Keywords: Small and medium enterprises; Manufacturing; Business strategy; MICMAC; Performance interpretive structural modeling

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