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PurposeThere is fragmentation in the academic study of identity theory, and it is dislocated from personality theory. The paper aims to develop a model that resolves both of these issues using autonomous agency theory. It is shown that identities can be evaluated using mindset agency theory. Application is then made to a case study of Donald Trump’s US election campaign.Design/methodology/approachIn the first of this three-part paper, the fragmented identity theory is examined ontologically to generate a coherent model of multiple identities.FindingsA new coherent model of multiple identities is created.Originality/valueThere is not currently any that has created coherent theory of multiple identities.
Kybernetes – Emerald Publishing
Published: Jun 5, 2017
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