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Modeerscheinung oder strategische notwendigkeit Destinatiosbenchmarking am beispiel alpiner wintersportorte

Modeerscheinung oder strategische notwendigkeit Destinatiosbenchmarking am beispiel alpiner... The paper emphasises the increasing importance and the role of destination benchmarking for the tourism industry. The first part of the paper critically discusses an existing benchmarking concept for destinations, namely The Tourism Barometer developed in the new German Federal States. In analysing the main weaknesses of this barometer approach an alternative way is shown towards a potential methodological redevelopment of benchmarking exercises which can now include aspects of value generation for tourists and at the same time sharpen the analytical measurement of factors of production underlying the process of value creation in tourism. Thus, the proposed destination benchmarking model attempts to simultaneously integrate the related tourism supply and demand forces in the form of both, the destination specific resource use as well as the perceived customer value measured in terms of destination specific customer satisfaction. The proposed benchmarking system works with a battery of indicators which are being further employed in a data envelopment analysis DEA. Based on empirical destination data from Austrian winter resorts a multivariate DEAModel is presented, thus allowing an expost calculation of efficiency pattern in the creation of customer value. The concluding part of the paper explains the usefulness of data envelopment analysis for the field of destination management. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

Modeerscheinung oder strategische notwendigkeit Destinatiosbenchmarking am beispiel alpiner wintersportorte

Fuchs, Matthias
Tourism Review , Volume 57 (3): 9 – Mar 1, 2002
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1660-5373
DOI
10.1108/eb058383
Publisher site
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Abstract

The paper emphasises the increasing importance and the role of destination benchmarking for the tourism industry. The first part of the paper critically discusses an existing benchmarking concept for destinations, namely The Tourism Barometer developed in the new German Federal States. In analysing the main weaknesses of this barometer approach an alternative way is shown towards a potential methodological redevelopment of benchmarking exercises which can now include aspects of value generation for tourists and at the same time sharpen the analytical measurement of factors of production underlying the process of value creation in tourism. Thus, the proposed destination benchmarking model attempts to simultaneously integrate the related tourism supply and demand forces in the form of both, the destination specific resource use as well as the perceived customer value measured in terms of destination specific customer satisfaction. The proposed benchmarking system works with a battery of indicators which are being further employed in a data envelopment analysis DEA. Based on empirical destination data from Austrian winter resorts a multivariate DEAModel is presented, thus allowing an expost calculation of efficiency pattern in the creation of customer value. The concluding part of the paper explains the usefulness of data envelopment analysis for the field of destination management.

Journal

Tourism Review – Emerald Publishing

Published: Mar 1, 2002

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